Same Old Song and Dance Sales leaders in complex B2B selling environments know that it’s not enough to know how much pipeline they’ve got. They also need to know how the pipeline got to that point. What changed in the last week, month, quarter, etc? Which deals increased or decreased? Which ones pushed? How about […]
Tag: deal stages
How Will I Know?
Creating Verifiable Outcomes for Each Deal Stage
Same Old Song and Dance Complex B2B selling is hard. Multiple decision-makers, weeks or months of conversations, competitive offerings to overcome, several contract terms to negotiate…. So many things can go wrong along the way, even for the most experienced sellers. Keeping it all straight requires designing a sales process with several stages that reflect […]