Tag: leadgeneration

Hungry Like the Wolf

Why Your Reps Need to Source Their Own Leads

Same Old Song and Dance Revenue leaders at early-stage B2B ventures constantly worry about lead generation and pipeline volume.  Their reps can’t close deals they don’t have, after all.  Reps are always wolfishly hungry for more “at-bats”, and sourcing quality leads is tough.  Given this reality, some leaders and reps become convinced that the only […]